Let’s trade!
I haven’t concentrated enough on Brit-land, despite the Wimbledon goodness going on there, I know. Maybe it’s because it’s rained about 75% of the time. Maybe it’s because non-sporting events in Great Britain at the moment aren’t as light-hearted as my posts are usually toned, and I’m not talking about the Concert For Diana. But it wouldn’t be fair to the French and Australians if I didn’t turn my eye on the limeys our motherland, so here goes.
Dear Brits,
It looks like Whole Foods is opening in England! Bully for you! I’m going to parse the meaning of this article in the Telegraph about it and give you the real scoop on Whole Paycheck.
A grocery chain that has conquered the United States by selling ethical organic food without packaging will gain a foothold in Britain today.
Lies, all lies. Plenty of food at WF does, in fact, come in packages. Heh. She said packages.
Ostrich eggs, Incan berries and 21 varieties of tomatoes compete for shoppers’ attention alongside £80 bottles of Chateau Ducru-Beaucaillou, 2001 vintage wine.
Forget this! Eggplant will run you £80! Bring credit cards.
A humidified cheese room keeps fresh the rounds of Beaufort, while downstairs customers peer through windows as staff make sausages.
Is this true? We don’t have this at our WF. Anyone? I’ve watched them make sushi but it’s kind of like watching the people at Ford turn out SUV’s.
Karin Gilles, a mother, who lives 200 yards away said: “I am sure I will pop in here once a month. But would I do my weekly food shop? It comes down to price. If it is any more expensive than Waitrose, then it’s unlikely.”
I’ve never been to Waitrose, Karin, but I’m going to say unequivocally, yes. But it all looks so good, that’s the problem. Two hundred yards away, you say? Oh, you’re in big trouble.
Most of its star products, especially the meat, are more expensive than from any rival. A whole organic chicken is more than £2 more expensive than in Tesco, for instance. However, it sells a range of goods that beats not just Waitrose, but also Tesco.
This is true. It’s a little-known fact that at least one out of every 25 products at WF is cheaper than at other stores. Best of luck finding it!
Part of Whole Foods’ secret is its lack of packaging. Couscous is dispensed from a large jar into plastic tubs, which customers are encouraged to bring back. They can also buy apples without shrink-wrap.
Wait, hold up, you don’t have this in the UK? There’s no “dispense yourself, weigh & pay” sort of thing? And apples only come in plastic? I don’t really believe this. Does the Telegraph actually grocery shop?
But only today will it know whether they are interested in ostrich eggs at £12.99.
Enough with the ostrich eggs! People actually do buy other things there, you know. Why, just last week I took a mortgage on my apartment and bought a container of blueberries. You heard me, it was in a package.
But this is all OK, it looks like you guys are returning the favor! Tesco is coming here! Of course, it will be called “Fresh and Easy” to appeal to the American market. After all, we are nothing if not fresh & easy.
Cheers!
Becca
PS, take your time with responding, we will be off for Independence Day.
The Soup Dragons – Whole Wide World



A friend of mine in another city, a sometime reader of this blog, found it amazing when I told her I had access to butter from four countries. But I was wrong. Actually, as you can see at left, my local shop (it’s not exactly a grocery store; more on this later) has at least 14 kinds of butter from such dairy-rich nations as Denmark, France, Ireland, Italy, Germany, England, and (let’s just go ahead and give them their own country already) Vermont. You can’t even see it because the Kosher food has its own section, but there’s also Israeli butter. Can I count Land O’Lakes as a land? I guess not. But the selection’s impressive, no?
Here’s an example of a “super” market. Like most supermarkets here, it’s in the base of an apartment building. Like many, it’s on two floors (another reason you can’t use a cart) and there’s an escalator. Some have an elevator. Some are all on a lower floor and you have to take an escalator down just to get to the food. This is a Food Emporium, an “upscale” market. By upscale, they mean overpriced. I wanted to take a picture of a Gristede’s, which is the dominant grocery store around here, but it was out of my way, and like most New Yorkers, I won’t walk more than four blocks for a grocery store (there are bags to carry home, you know).
Bodegas are kind of like 7-Eleven or Wawa except instead of a fruity slushy drink, there are vitality-supplements from Asia. And, as you can see, flowers. Here, your need for milk and Sun Chips without walking more than 30 yards from your apartment or subway is met by the entrepreneurial-minded immigrant who has a mark-up that Apu at the Quick-E-Mart can only dream about. You can see the name of the bodega on the awning, “K&S Market,” but I would bet you no one who has ever shopped there knows that. I certainly didn’t. I, like everyone else, call it by some variation of “the bodega on the corner near the pizza place.”
Yes, it’s called Barzini’s. Please insert your own Godfather/Five Families joke. Here’s mine: “I thought that place with 14 kinds of European butter was a dream, but I didn’t know until this day that it was Barzini’s all along.” Yes, OK, I’ll keep working on that.




